Facebook or Instagram? Which do you prefer?

Facebook

I’ve been a member of Facebook for about 8 years. In that time, I’ve used the social media platform in a variety of ways.  Like most other users, I initially signed up to Facebook to keep in touch with family and friends.  As Facebook has changed, so has the way the that I interact with it.  I follow many bloggers and businesses.  I’m a member of several groups, and I’ve been an administrator for a few pages.  I currently manage a page for my employer’s preschool blog.

Facebook screenshot

Because social media is a part of my job, I tend to view business marketing a tad more critically than the average user.  For example, I follow the IUPUI Facebook page.  While the page is updated and maintained on a regular basis, I don’t feel like it is being used to its fullest potential.  Though the University does not have a printed newspaper, it does have an online newsletter called JagNews, as well as a newsletter from the Chancellor’s office.  I’d like to see the IUPUI Facebook page updated with news from both of these outlets as well as athletic updates and campus reminders.  It could be a great communication tool if only the university would use it to its maximum potential.

I see many sides of Facebook, and I’ll admit that I don’t always like what I see.  Facebook’s “pay to play” posting is discouraging for small businesses and bloggers who simply do not have the funds required by Facebook for sponsoring posts.

Facebook can also be disenchanting.  Constantly reading about others’ opinions of current events and politics is not my idea of a good time.  Fortunately, one has the option to hide or block other users whose content is unbecoming.  When I joined Facebook eight years ago, I’m pretty sure that I couldn’t have possibly imagined that it would morph into the social media monstrosity that it is today.  I’m still an active participant, my job requires that I be.  But I definitely don’t find as much enjoyment in it as I once did.

Instagram

Instagram, which is owned by Facebook, seems to be taking on a life of its own.  With the recent addition of Instagram’s “Stories” feature, it seems as though the brand is trying to claim a better foothold in the world of photo and video sharing.  Overall, though, I find Instagram to be a happier platform than Facebook.  I see less political and social commentary, which I appreciate.  I still follow some of the same bloggers and businesses, though I can feel their presence on Instagram more so than on Facebook, at least for the time being.  Because Instagram is owned by Facebook, I feel like it is only a matter of time before the same “pay to play” strategy is implemented on the photo and video sharing site.

Instagram

Until then, ignorance is bliss and I will continue to enjoy the picture perfect utopia that Instagram users create for themselves.  Leave me a comment below letting me know which social media platform is your favorite and why.

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